ParkALot -

ParkALot

UI/UX Case Study

Overview

Discover ParkALot a parking space booking mobile application concept, simplifying urban parking. Here convenience meets efficiency, made to streamline the parking experience ensuring the finding and securing parking space as hassle free as possible.

Problem Statement

Car parking is a nightmare as parking spots are limited with the rapidly increasing number of cars, this at times leads to traffic congestion.
The lack of parking causes the users to walk long distance to their destinations after parking the car far away.
Most parking still used physical tokens/tickets which leads to wastage and no option for pre occupy a parking space.
No way to find the parked car in a packed parking space.

Primary Research

( * All data refers to survey among drivers between age of 18 to 60 )
To understand user challenges with parking, their practical and emotional struggles, the research is conducted below :

Prime Questions Asked :

What difficulties do you face to search for parking?
What hours do you struggle the most to fid the parking?
How much are you charged per vehicle for the parking?
Why do you think the parking situation has become this difficult in urban areas?

Key Insights derived from the interviews : –

The most difficult part of the experience is to get a parking near the destination.
During peak office hours, parking search is time consuming and often causes delays.
Parking is highly expensive in urban areas.
Very limited parking in densely populated areas, is a big reason of headache for car users.

Survey Analysis : –

User survey helps to observe patterns and similarity in user needs. Based on the findings below are the user analysis.

Do you compare car parking charges?

Yes

Do you use specific spot for car parking every time?

Yes

Were you aware of the parking fees before arriving?

Yes

Do you prefer to pay parking charges online?

Yes

Competitor Analysis

I have conducted online survey using Google forms to observe patterns and similarity in users needs.

Parameters	Park+	ParkingAdda	ParkingPal	Parking+ Fastag
App Description	Based in Gurugram, Haryana.	Parking space app based in Mumbai.	Locations across India, including Pune and Mumbai.	Across Delhi NCR, Bengaluru & Mumbai.
Main Categories	Mobility solution and technology	Mobility solution and technology	Mobility solution and technology	Mobility solution and technology
Common Features	Parking spot search, parking reservation, navigation.	Parking spot search, parking reservation, cashless payment.	Parking reservation, cashless payment.	Comparative prices, Cashless parking.
Unique Features	Valet parking service, car wash service.	Renting parking spots for vendors.	Vehicle management, track parking reservation.	Fast recharge.

User Persona

*“Success will come to those who keeps trying”*

Aman Gupta

Age – 32
Education – MBA Graduate
Location – Bangalore
Family – Married
Occupation – Entrepreneur

Goals:

Find a available parking spot quickly, before the office hour starts.
Wants cashless digital payment option as he doesn’t carry cash all the time.
Pre-booking for hassle free parking experience.
Location tracking of the parked vehicle.
Minimize fuel wastage due to congestion.

Frustrations :

Unable to know if the parking is already full before arriving at the destination.
Stress of cash availability and delay in physical payment process.
Lack of clear and accessible information about alternative parking options.
Confusion with locating the parked vehicle during rush hours.

Empathy Mapping

Says

“Every location is always filled, where am I supposed to park?”

Thinks

“I wish I could know how many spots are open before arrival and didn’t have to park miles away at alternative location.”

Does

Circles the area repeatedly for a nearby location to the destination and later can’t track his way back to his parked vehicle.

Feels

Frustrated and tired of the same everyday hassle, anxious to be late to the office and unsure of the car safety at the alternate location.

User Journey Map

User journey map is created to visualize the series of experiences, emotions user goes through and improvement opportunity of their experiences.

Actions	Goes to Work	Arrival	Parking Struggles	Compromised Exploration	Reflect and Departure
Tasks	1. Drives in hurry. 2. Thinks if there will be a parking available.	1. Arrives at work location. 2. Looks around to see parking situation. 3. Encounters filled parking. 4. Navigate blindly due to lack of visibility.	1. Circles around. 2. Explore other options.	1. Finally finds a location 2. Realization of lack of cash/changes. 3. unaware of parking charges due to unusual locations.	1. Leaves the parking. 2. Shares the negative experience. 3. Thinks about tracking of the parked vehicle.
Feelings & Adjectives	In dilemma. Hopeful.	Confused. Feeling lost.	Anxious. Hopeful again.	Relieved. Frustrated quickly.	Frustrated. Dissatisfied
Improvement Opportunities	Real time parking spot availability with location information.	1. Partner with local business to offer temporary parking. 2. Provide real time update of new spot opening.	1. Notify potential availability of all nearby spots. 2. Pre-booking feature for those spots.	1. Create secured online payment feature. 2. List proper parking charges.	1. Create platform to share advise or feedbacks. 2. Create tracking feature to find parked cars.

Brain Storming

Pain Points	Possible Solutions
Limited parking availability in densely populated areas	Design a mobile app for parking to use it on the go.
Time consuming and frustrating search for available parking spots.	Create a solution to search and book for available parking for different locations.
Difficult to find parking spots that are close to the user destination and No option for pre-booking.	Provide pre-booking facilities.
Parking locations are still using physical tokens/tickets which leads to wastage.	Create a solution for digital payment for each booking and booking confirmation and notifications.
No way to track back to parked car location.	Tracking the parked car location via the application.